The Evolution of Sweetgreen

Nathaniel Ru who is the founder of Sweetgreen recently talked about he ended up starting the restaurant chain during the recently held Wharton Marketing Conference. Together with his friends, Nathaniel always had a hard time finding fun and easy restaurants that had healthy food during his senior year at the Georgetown University. Six years later after graduating, Nathaniel Ru and his friends managed to grow the small eatery that they started on M Street into a 21-storey restaurant chain that has a farm-to-table style. According to Nathaniel, he and his friends first went through a big challenge of acquiring the space to start their small eatery but they succeeded later.

Currently, Sweetgreen has stores located all over the major cities in the Northeast together with their suburbs namely; Washington, New York, Boston and Philadelphia. Majority of the ingredients used in the restaurants are purchased from local purveyors and farmers and the main aim of the restaurant is to offer fresh and healthy food to their customers. Theresa Dold, a graduate from Georgetown University and also the head of digital marketing at Sweetgreen stated that the restaurant chain is not only a place to purchase food but a place with a deeper purpose. She also added that the restaurant has a similar approach with Apple, that of challenging the norm and aspiring to be different.

Theresa Dold said that Sweetgreen aims to be smart, local, social and sexy. Apart from having an amazing line of juices, Sweetgreen throws a music festival annually to their loyal customers. According to Nathaniel Ru, Sweetgreen continues to uphold its core values and serve the community regardless of the amount of stores it currently has. Customer satisfaction is always the first priority at Sweetgreen with the customer, company and community all having a stake. He adds that every decision made always has to be long term and that whatever you do has to last longer than you.

A graduate of the Georgetown University with a BS in Finance, Nathaniel Ru is the Co-Chief Executive Officer and Co-founder of Sweetgreen. Together with his partners, Nathaniel started Sweetlife, the largest food and music festival in the region, in 2010. Sweetlife attracts over 20,000 fans and also features high profile music artists. The event also includes food prepared by top chefs and it is aimed at enhancing good living, sustainability, health as well as well-being of the community. Nathaniel Ru attributes his success at Sweetgreen to hard work, discipline and commitment.

Follow Nathaniel Ru on twitter.

Norman Pattiz excellent services in podcast industry

Norman Pattiz is known to be a great leader and an entrepreneur. He serves as the Chief Executive Officer and the President of PodcastOne LLC. Norman established PodcastOne in 2013, and it has been leading in the provision of radio programs. PodcastOne verifies various podcasts whether they deliver quality advertisement than the ancient ways of product promotion. Learn more: http://normanpattiz.com/about/

 

The company has earned reputation, and it is leading in its transmission services with over 200 popular podcasts. It has used celebrities to ensure that it reaches the target group of audience. The PodcastOne LLC has dominated over the years in audio programs featuring favorite podcasts and huge personalities in the marketing industry. Learn more: http://inspirery.com/norman-pattiz/

 

On February 2017 the CEO Norman Pattiz released the results of research that was conducted by V.P of Strategy Tom Webster`s company, Edison Research Centre. The research topic was impacts associated with advertising using the five company`s key consumer brands. Learn more: http://www.fundacity.com/norman-pattiz

 

They aimed at popularizing their products as well as creating awareness of less known products and new ones to increase the market scale. The research was well done by use of interview as a method of collecting data. The audience were interviewed before advertisement of the products, and the data was obtained and recorded. However, after the publicity, the listeners went through another interview for comparison and to gauge the effectiveness and the accuracy of the podcasts used to reach out audience. Learn more: http://www.prnewswire.com/news-releases/podcastone-chairman-norman-pattiz-announces-results-of-networks-brand-lift-studies-conducted-by-edison-research-300405404.html

 

The research showed that automobile aftermarket product awareness rose up to 37% after being voted by the public while casual dining restaurants increased to 76%. Before the campaign 7% of the public who listened to the program listed one particular brand, but after the advertisement, the number rose to 60%. Therefore advertisement showed a positive impact on its products. However, for the garden and financial products, the awareness increased up to 24% and 47% respectively.

 

It was after the research when it was noticed that PodcastOne audience are receptive to the messages being conveyed through the podcasts. The majority of the people were more willing to purchase the advertised products than before the campaign. This shows how useful the podcasts are to the company financial sector.

 

PodcastOne provides entertainment, sports, and news to people in America and different parts of the world. Norman Pattiz has served the post of President at Broadcast Education Association. He also served on Governors` Broadcasting Board during the period when President George Bush and Hilary Clinton were in power.

 

Fabletics-The New Way to Shop

Fabletics, a fashion company owned and designed by Kate Hudson has exploded onto the scene with a $250 million dollar average over the past three years. In an industry where Amazon controls at least twenty percent of the market share, Hudson’s company has surprised many observers. Active wear has become a lucrative investment in today’s fashion and Fabletic’s blend of membership, individual inspiration and ordering online has proven to be the right recipe for success.

The story of Fabletics date back to Hudson’s partnership with Don Ressler and Adam Goldenburg. Hudson, a mother of two and an accomplished actress in her own right, noticed a gap in the hot new trend of active clothes. While there were many name brand, expensive choices-there was a definite gap in the more reasonable price point that would enable women of all means to become active. The Fabletics brand began in 2013 and the partners were determined to provide quality active wear with a convenience and price point for all buyers.

The membership at Fabletics enables the company to present its customers with individualized choices and shopping. At the end of each month, the member is shown new options for active wear suited to just their needs. This ongoing relationship with the customer sets Fabletics apart from its competitors.

As of January 2015, one million orders have shipped and Fabletics is a hit. The designs found at Fabletics are meant to inspire you to become active and stay active. The mantra of living your dreams is the cornerstone for this growing company. How does Fabletics set itself apart from the other online companies? This group of designers has turned browsing into a positive thing as Fabletics members form a relationship with the company. The management at Fabletics uses data regarding preferences to keep its line on point and relevant.

As Fabletics continues to evolve, so are the customer service advantages it embraces. This company is in tune with its shoppers and members and has elevated online shopping to new heights of convenience and availability. Fabletics could not compete with Amazon if they did not constantly improve and update its service to the public. Tuned into trends and reasonable price points has kept Fabletics near the top in sales and growth.

Brick and mortar shopping has not been discounted at Fabletics, either. The physical shop spaces have been designed with the customer in mind, striving to provide a wide variety with reasonable pricing. New stores will be coming to Hawaii and other U.S. destinations.

Whitney Wolfe Uses Excellent Marketing Campaign To Promote Bumble

The rise of dating apps is something that everyone can bare witness to. Anytime that people are able to get something for free there’s going to be a massive amount of interest in this type of technology. Whitney Wolfe could have made a decision to try a premium dating app like Match or eHarmony, but she managed to build an audience with Tinder as a free dating app so it made sense to her too connect in the same way with people on her own when she created Bumble.

Whitney Wolfe wanted people to have the same type of familiarity with Bumble that they had with Tinder, but she would go all out in her marketing process to make her name known.

Tinder is a dating app that she co-founded. Right now it is the hottest app out there for Millennials that are trying to find other singles. Bumble, however, is not far behind when it comes to popularity. The marketing for this type of company has been huge. A large part of that has to do with the fact that Whitney Wolfe has created a color scheme for Bumble.

Whitney Wolfe also started to sell items for Bumble. People can purchase bandanas, matchbooks and hats that show off their love for this company. This is part of an excellent marketing process that keeps people connected with the Bumble brand.

When Whitney Wolfe made a decision to connect with her user base in a different way through her Bumble app called Bumble Bizz people still knew that this was part of the same company. The color scheme and the concept of the bumblebee logo would be just what Whitney Wolfe needed to stay connected to her fan base.

Many users of Bumble apps with say that this is a great marketing technique that Whitney Wolfe is using. The lively color scheme is hard to miss.

People will definitely recognize anything associated with Bumble right away. That is something that Whitney Wolfe really want wanted to do because she knew how much of a difference it would make to separate from other apps.

Find more about Whitney Wolfe: http://time.com/3851583/bumble-whitney-wolfe/

Tour The Azabu Juban Festival With Kim Dao And Bronwyn

YouTuber Kim Dao loves taking her viewers to some of the hottest areas of Japan. In one of Kim’s latest videos, she explores the fabulous Japanese Summer Festival with fellow YouTuber Bronwyn (aka BiiBiiBeauty). Kim called this amazing video, “JAPANESE SUMMER FESTIVAL | Japan Street Food | KimDao.

Right from the beginning, you can tell this is going to be a special video. Both Kim Dao and Bronwyn are dressed up in traditional kimonos out on the streets of Azabu Juban (Japanese: 麻布十番), which is a section of Tokyo. Kim Dao says she’s going to take us around to all the spectacular booths at the Azabu Juban Night Festival. She also recommends using https://www.odigo.jp/ for all your Japanese travel needs.

The video starts off showing Kim Dao’s makeup routine. Once her makeup is finished, Bronwyn helps Kim Dao with her hair. Learn more: http://www.kimdaoblog.com/search/label/makeup

As Kim and Bronwyn walk through the streets of Azabu Juban, they come across numerous food vendors and even a troupe of Japanese cheerleaders. Kim orders a cup of shaved strawberries with condensed milk for ¥500. She also gets an alcoholic mandarin drink.

A few moments later, Kim Dao advises people interested in traveling to Japan to visit in August. Not only is the weather nicer, it’s also the time of year Japan hosts many fun summer festivals. Kim says that there are tons of food stands here with dishes from Thailand, Korea, and China.

Later in the day, it starts to rain in Tokyo. Due to the rain, Kim Dao and her friends decide to chill in a local Starbucks for a few hours. When the rain passes away, Kim Dao shows us what Azabu Juban looks like at nighttime. Learn more: https://ideamensch.com/kim-dao/