The rise of dating apps is something that everyone can bare witness to. Anytime that people are able to get something for free there’s going to be a massive amount of interest in this type of technology. Whitney Wolfe could have made a decision to try a premium dating app like Match or eHarmony, but she managed to build an audience with Tinder as a free dating app so it made sense to her too connect in the same way with people on her own when she created Bumble.
Whitney Wolfe wanted people to have the same type of familiarity with Bumble that they had with Tinder, but she would go all out in her marketing process to make her name known.
Tinder is a dating app that she co-founded. Right now it is the hottest app out there for Millennials that are trying to find other singles. Bumble, however, is not far behind when it comes to popularity. The marketing for this type of company has been huge. A large part of that has to do with the fact that Whitney Wolfe has created a color scheme for Bumble.
Whitney Wolfe also started to sell items for Bumble. People can purchase bandanas, matchbooks and hats that show off their love for this company. This is part of an excellent marketing process that keeps people connected with the Bumble brand.
When Whitney Wolfe made a decision to connect with her user base in a different way through her Bumble app called Bumble Bizz people still knew that this was part of the same company. The color scheme and the concept of the bumblebee logo would be just what Whitney Wolfe needed to stay connected to her fan base.
Many users of Bumble apps with say that this is a great marketing technique that Whitney Wolfe is using. The lively color scheme is hard to miss.
People will definitely recognize anything associated with Bumble right away. That is something that Whitney Wolfe really want wanted to do because she knew how much of a difference it would make to separate from other apps.
Find more about Whitney Wolfe: http://time.com/3851583/bumble-whitney-wolfe/