The Evolution of Sweetgreen

Nathaniel Ru who is the founder of Sweetgreen recently talked about he ended up starting the restaurant chain during the recently held Wharton Marketing Conference. Together with his friends, Nathaniel always had a hard time finding fun and easy restaurants that had healthy food during his senior year at the Georgetown University. Six years later after graduating, Nathaniel Ru and his friends managed to grow the small eatery that they started on M Street into a 21-storey restaurant chain that has a farm-to-table style. According to Nathaniel, he and his friends first went through a big challenge of acquiring the space to start their small eatery but they succeeded later.

Currently, Sweetgreen has stores located all over the major cities in the Northeast together with their suburbs namely; Washington, New York, Boston and Philadelphia. Majority of the ingredients used in the restaurants are purchased from local purveyors and farmers and the main aim of the restaurant is to offer fresh and healthy food to their customers. Theresa Dold, a graduate from Georgetown University and also the head of digital marketing at Sweetgreen stated that the restaurant chain is not only a place to purchase food but a place with a deeper purpose. She also added that the restaurant has a similar approach with Apple, that of challenging the norm and aspiring to be different.

Theresa Dold said that Sweetgreen aims to be smart, local, social and sexy. Apart from having an amazing line of juices, Sweetgreen throws a music festival annually to their loyal customers. According to Nathaniel Ru, Sweetgreen continues to uphold its core values and serve the community regardless of the amount of stores it currently has. Customer satisfaction is always the first priority at Sweetgreen with the customer, company and community all having a stake. He adds that every decision made always has to be long term and that whatever you do has to last longer than you.

A graduate of the Georgetown University with a BS in Finance, Nathaniel Ru is the Co-Chief Executive Officer and Co-founder of Sweetgreen. Together with his partners, Nathaniel started Sweetlife, the largest food and music festival in the region, in 2010. Sweetlife attracts over 20,000 fans and also features high profile music artists. The event also includes food prepared by top chefs and it is aimed at enhancing good living, sustainability, health as well as well-being of the community. Nathaniel Ru attributes his success at Sweetgreen to hard work, discipline and commitment.

Follow Nathaniel Ru on twitter.

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