Nathaniel Ru’s Tips on Building a Successful Brand

Nathaniel Ru co-founded Sweetgreen with close university classmates, Nicola Jane and Jonathan Neman at Georgetown University. The three experienced tough moments due to lack of decent eating options on campus. They finally resolved it by starting up a healthy eating restaurant. Sweetgreen is mainly a salad franchise. Forbes featured Nathaniel Ru as one of the “30 under 30″ successful business people in the food and wine industry.

They started with a single restaurant that was funded by well-wishers and friends, but as at October 2017, they had already established 77 restaurants in different locations in the United States of America. Under the leadership of Nathaniel Ru, Sweetgreen restaurants have attracted a large number of clients estimated to be more than 20,000.

Nathaniel Ru and his colleagues, in 2010 took Sweetgreen to a higher profile by introducing music and food festivals which attracts a large number of people. The celebration features music artists and food prepared by renowned chefs and food trucks.

Nathaniel Ru believes that for any business to grow, employees should be given an excellent working environment and motivation. Employees directly affect the growth and success of the company.

He ensures that his employees while working get the ample time also to grow. He has had to implement various operational headquarters to ensure a smooth running of the business by not depending on a single centralized office. Read more: Sweetgreen | Wikipedia and  Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork

According to Ru, Sweetgreen restaurants are successful because they are built on a definite connection between the people they serve and the food they eat. The menu has to reach the best health standard. He has been for a long time being invited as the guest speaker in business conferences to advise and encourage people on how to ensure successful business growth.

At a recent meeting hosted by PSFK consulting, Ru explained his vision for Sweetgreen as a global brand. He believes that success in any business activity comes out of a good relationship built on trust and human connections.

Ru encourages entrepreneurs to make long-term decisions that last more than they live. Also, they should be authentic in all aspects including handling of employees to the source of their inputs.

He also believes that, if you offer the best service to your clients then this will be a good marketing strategy because the customer will always come back and inform others of the excellent services provided. Ru is also a source of inspiration for young people and budding entrepreneurs.

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