Luiz Carlos Trabuco Cappi is known to be more than just an executive; he is recognized as one of the mythical dynasties around the world. In Bradesco’s 70 historical years, he was the only fourth executive that occupied the institution’s presidency. Luiz Carlos Trabuco Cappi is ranked among the 60 most powerful people in the country and around the world.
Education and background
Luiz Carlos Trabuco was born in Marilia, Sao Paulo in Brazil on 6th October in 1951, where he grew up. He later joined the University of Sao Paulo and attained his degree in Philosophy, science, and letters. He later did his postgraduate studies in socio-psychology and politics at FundacaoSchool of Sociology and Politics.
The career of Luiz Carlos Trabuco Cappi
Luiz Carlos Trabuco’s career began 48 years ago at Bradesco, devoting his whole professional life towards the company. He started working with Bradesco at a young age of 18 as a clerk. He went through a lot of assignments for more than 15 years until he got the post of a Marketing Director. Bradesco’s communication got recognized during Luiz Carlos Trabucos’ time in office as modernized and the company got a very close relationship with media companies.
Luiz Carlos Trabuco took charge of the marketing department and worked for 8 years and later in 1992, he was elevated to the Chief Executive Officer position of Bradesco Vida e Providencia, an owned private company under Bradesco, focusing about private pensions. He worked here for 6 years and in 1998, he got elected to the post of Managing Director of BankoBradesco. He succeeded to be the Executive Vice President of the company one year later. By 2003, Luiz Carlos Trabuco became the president of Bradesco Seguros’s post that includes other eight more companies under Bradesco. In that period of time, he coordinated the launching of Bradesco’s shares on New York Stock Exchange.
Through Luiz Carlos Trabuco Cappi’s tenure as Bradesco Seguro’s president, the company multiplied its size to solidify its leadership in Brazil, which was equivalent to 25 percent of its market growth. During that same period of time, Luiz Carlos managed to increase the insurance company’s performance from 25 percent to 35 percent. The company’s insurance sector became the biggest in Latin America. With Luiz Carlos Trabuco’s 40 years’ career experience in the banking sector with different posts, he got appointed in 2009 to be the bank’s president, which made him the fourth president.
The most remarkable deal
Luiz Carlos Trabuco Cappi took a lead to the purchase of HSBC in the country, and that was considered the largest biggest business of 2015 and in the history of Brades Company. The HSBC purchase made him become the Entrepreneur of the year according to Isto E Dinheiro Magazine’s finance category. Come October 2017, Carlos Trabuco was elected to the Board of Directors chairman of Bradesco bank, replacing Lazaro de Mello Brandao. The exemplary performer was replaced in March 2018 by Octavio de Lazari junior. Carlos Trabuco Cappi, the former president of Bradesco, had a good relationship with the president of Brazil.
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