Nathaniel Ru who is the founder of Sweetgreen recently talked about he ended up starting the restaurant chain during the recently held Wharton Marketing Conference. Together with his friends, Nathaniel always had a hard time finding fun and easy restaurants that had healthy food during his senior year at the Georgetown University. Six years later after graduating, Nathaniel Ru and his friends managed to grow the small eatery that they started on M Street into a 21-storey restaurant chain that has a farm-to-table style. According to Nathaniel, he and his friends first went through a big challenge of acquiring the space to start their small eatery but they succeeded later.
Currently, Sweetgreen has stores located all over the major cities in the Northeast together with their suburbs namely; Washington, New York, Boston and Philadelphia. Majority of the ingredients used in the restaurants are purchased from local purveyors and farmers and the main aim of the restaurant is to offer fresh and healthy food to their customers. Theresa Dold, a graduate from Georgetown University and also the head of digital marketing at Sweetgreen stated that the restaurant chain is not only a place to purchase food but a place with a deeper purpose. She also added that the restaurant has a similar approach with Apple, that of challenging the norm and aspiring to be different.
Theresa Dold said that Sweetgreen aims to be smart, local, social and sexy. Apart from having an amazing line of juices, Sweetgreen throws a music festival annually to their loyal customers. According to Nathaniel Ru, Sweetgreen continues to uphold its core values and serve the community regardless of the amount of stores it currently has. Customer satisfaction is always the first priority at Sweetgreen with the customer, company and community all having a stake. He adds that every decision made always has to be long term and that whatever you do has to last longer than you.
A graduate of the Georgetown University with a BS in Finance, Nathaniel Ru is the Co-Chief Executive Officer and Co-founder of Sweetgreen. Together with his partners, Nathaniel started Sweetlife, the largest food and music festival in the region, in 2010. Sweetlife attracts over 20,000 fans and also features high profile music artists. The event also includes food prepared by top chefs and it is aimed at enhancing good living, sustainability, health as well as well-being of the community. Nathaniel Ru attributes his success at Sweetgreen to hard work, discipline and commitment.
Follow Nathaniel Ru on twitter.
The rise of dating apps is something that everyone can bare witness to. Anytime that people are able to get something for free there’s going to be a massive amount of interest in this type of technology. Whitney Wolfe could have made a decision to try a premium dating app like Match or eHarmony, but she managed to build an audience with Tinder as a free dating app so it made sense to her too connect in the same way with people on her own when she created Bumble.
Whitney Wolfe wanted people to have the same type of familiarity with Bumble that they had with Tinder, but she would go all out in her marketing process to make her name known.
Tinder is a dating app that she co-founded. Right now it is the hottest app out there for Millennials that are trying to find other singles. Bumble, however, is not far behind when it comes to popularity. The marketing for this type of company has been huge. A large part of that has to do with the fact that Whitney Wolfe has created a color scheme for Bumble.
Whitney Wolfe also started to sell items for Bumble. People can purchase bandanas, matchbooks and hats that show off their love for this company. This is part of an excellent marketing process that keeps people connected with the Bumble brand.
When Whitney Wolfe made a decision to connect with her user base in a different way through her Bumble app called Bumble Bizz people still knew that this was part of the same company. The color scheme and the concept of the bumblebee logo would be just what Whitney Wolfe needed to stay connected to her fan base.
Many users of Bumble apps with say that this is a great marketing technique that Whitney Wolfe is using. The lively color scheme is hard to miss.
People will definitely recognize anything associated with Bumble right away. That is something that Whitney Wolfe really want wanted to do because she knew how much of a difference it would make to separate from other apps.
Find more about Whitney Wolfe: http://time.com/3851583/bumble-whitney-wolfe/
Securus is a company that has been able to serve people who are in the prison industry and who are a part of the prisons. They work to make sure that administrators have the support that they need, guards are able to do their jobs and prisoners can get the minor supplies that they require to be able to live their lives in prison. Rick Smith is at the center of this operation and is the CEO of the Securus company. He wants to make the company even better than what it is. He has made it better than when he first started and has brought a lot to the company but he still knows that there is room for improvement in the prison industry. He always works to use his background in engineering to make things better for the people who are a part of the company.
Learn more: http://www.prnewswire.com/news-releases/securus-adds-sales-executive-to-leadership-team-300201202.html
The administrators of the prison have a very important job. They have to do a lot with the things that are going on in the prison and they have to make sure that they are running it efficiently. Rick Smith knows that it can be a hard job to have and he makes sure that Securus is able to support them in any way possible. Because of the way that Securus is able to operate, Rick Smith works to provide people with all of the options that they need and with the experiences that can make the administrative portion of the prison better.
In many prisons that don’t have things like kiosks, guards are relegated to doing things like passing out envelopes and delivering messages to the administrators. This takes away from their true job duties and can make things harder for them to be able to get what they need out of the prison. When people are able to take advantage of everything that they have in the prison with the kiosks, the guards are actually able to do their jobs so that they can make things better for the people who are working in administration. It also makes things safer for the prison all around.
Despite the fact that Rick Smith Securus is trying to make life easier for those who run the prison, he also has to do some things that are related to the prisoners. He runs the commissary division of Securus and that has allowed him the chance to make things better for the prisoners. He knows that people who are able to keep lines of communication open with their families will be more likely to not return to the prison. This can make things better for the people who run the prison because then they don’t have a prison that is too full. Follow Rick’s profile at LinkedIn.com.