Norman Pattiz is known to be a great leader and an entrepreneur. He serves as the Chief Executive Officer and the President of PodcastOne LLC. Norman established PodcastOne in 2013, and it has been leading in the provision of radio programs. PodcastOne verifies various podcasts whether they deliver quality advertisement than the ancient ways of product promotion. Learn more: http://normanpattiz.com/about/
The company has earned reputation, and it is leading in its transmission services with over 200 popular podcasts. It has used celebrities to ensure that it reaches the target group of audience. The PodcastOne LLC has dominated over the years in audio programs featuring favorite podcasts and huge personalities in the marketing industry. Learn more: http://inspirery.com/norman-pattiz/
On February 2017 the CEO Norman Pattiz released the results of research that was conducted by V.P of Strategy Tom Webster`s company, Edison Research Centre. The research topic was impacts associated with advertising using the five company`s key consumer brands. Learn more: http://www.fundacity.com/norman-pattiz
They aimed at popularizing their products as well as creating awareness of less known products and new ones to increase the market scale. The research was well done by use of interview as a method of collecting data. The audience were interviewed before advertisement of the products, and the data was obtained and recorded. However, after the publicity, the listeners went through another interview for comparison and to gauge the effectiveness and the accuracy of the podcasts used to reach out audience. Learn more: http://www.prnewswire.com/news-releases/podcastone-chairman-norman-pattiz-announces-results-of-networks-brand-lift-studies-conducted-by-edison-research-300405404.html
The research showed that automobile aftermarket product awareness rose up to 37% after being voted by the public while casual dining restaurants increased to 76%. Before the campaign 7% of the public who listened to the program listed one particular brand, but after the advertisement, the number rose to 60%. Therefore advertisement showed a positive impact on its products. However, for the garden and financial products, the awareness increased up to 24% and 47% respectively.
It was after the research when it was noticed that PodcastOne audience are receptive to the messages being conveyed through the podcasts. The majority of the people were more willing to purchase the advertised products than before the campaign. This shows how useful the podcasts are to the company financial sector.
PodcastOne provides entertainment, sports, and news to people in America and different parts of the world. Norman Pattiz has served the post of President at Broadcast Education Association. He also served on Governors` Broadcasting Board during the period when President George Bush and Hilary Clinton were in power.