The Leader from Roc Nation, Desiree Perez

Desiree Perez, also known by the name, Des Perez is the brains behind ROC Nation and has been the Chief Operating Officer (COO) since 2001. She was featured on Mogul and is a smart entrepreneur. She is always looking for the right business connections. At the same time, she also takes her time to learn from other key players who have been around the music industry for a long time.

She is known to be working with Jay Z, and their close friendship and association have been on for 20 years. Therefore, she has for a long time been managing and running businesses in the SC Enterprises. She has also had a hand in negotiating Beyonce’s Formation Stadium which was a huge success. Rihanna’s Samsung deal was also part of Desiree’s contribution. She was once nominated for 1st Primetime Emmy.

Over the years, Perez has proven to be a real. She is a has been known to be unmatched when it comes to negotiations, and has a way of ensuring she always gets things done the way she expects them. Des Perez is a brand and is a member of a group that controls the running of Roc Nation, its management, labeling deals, and publishing. It is the very same collective that runs the forces behind Tidal. This mass is known as Hova Circle of Influence, and other associates involved are Jay Brown, Chaka Pilgrim, Ty Smith and Jana Fleischman.

The incredible and very capable Perez has also been doing a great job in assisting aspiring artists as well as helping their businesses thrive. Also, being in the music industry for long puts her in a prestigious position and is thus trusted by many successful artists such as Rihanna and Beyonce, to deliver. Perez Desiree indeed knows how to turn entertainment into a fortune. She mines in the music industry and makes sure to come out with prominence.