It Took a Woman to Put EOS Lip Balm on the Shelves

Sanjiv Mehra and Jonathan Teller, co-founders of EOS Lip Balm, set out to shake up the Lip Balm industry. They brought in a clay designer to perfect the new look of lip balm from the cylinder tube typically seen on the shelves. The design they chose was an egg-shaped pod that allowed the user to apply it without dipping their finger in it and was also easy to find in the bottom of a purse.

In the beginning, they hired an experienced sales representative and approached buyers at drugstores and chain stores. All of these initial meetings were with male buyers, “who would say that they didn’t understand the product,” Mehra told Fast Company.

It wasn’t until their meeting with Walgreen’s that they had a positive reception to their product. The buyer for Walgreen’s was a woman, who also sat squarely into EOS’ prime market. EOS had carefully crafted the lip balm to appeal to the female market. They knew women wanted more out of their lip balm. More than just the basic flavors of original, cherry, or mint. They knew women wanted all five of their senses to be engaged with the product. A simple tube that can easily be misplaced or lost was no longer enough.

The buyer for Walgreen’s loved the feel and shape of the EOS Lip Balm. She understood the appeal for a new lip balm offering on the shelves. EOS landed their first account and as they say, the rest is history. After a successful launch at Walgreen’s, Wal-Mart and Target also decided they needed it on their shelves. Now women can literally feel the difference as they reach into their purse to quickly pull out their lip balm. And more likely than not, that lip balm has EOS written on it. https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick

Chapstick or EOS?

There are some main lip balms you might run into on the market today. These are normally Chapstick and EOS lip balm. These are some of the best ones on the market today. You may be wondering what each one can do for you and your needs.

Chapstick

Chapstick is the thing everyone thinks of when they think of lip balm. It has some great advantages, but there are a lot of things that it can’t do for your lips. Chapstick is a great option for helping your lips to not be as chapped as they may have been in the past. This means if you already have chapped lips, then this may not be a good option for you. This is because they can’t heal the very chapped and cracked lips that you might have because of dry weather or winter air.

Another thing that chapstick can do is be a good option when you are dealing with low money. Chapstick is cheaper than EOS and can be a good option when you are waiting for more money to get a better lip balm. It can prevent it from getting worse, but it won’t heal the damage you already have with your chapped lips.

EOS Lip Balm

EOS lip balm is a great option for those that want to heal your lips and make them softer. EOS is one of the few that can heal the lips to make them feel better when they have already cracked and are in very bad shape.

There are a lot of different lip balms, but EOS is by far one of the best, reveals Fast Company. It helps your lips and it can make things that much better when you think you are dealing with chapped lips. All you need is to pick a flavor and watch how it makes your lips feel great again. For more info, visit evolutionofsmooth.com.

Product Links:

  1. http://www.racked.com/2014/10/31/7571165/eos-lip-balm
  2. http://www.ebay.com/bhp/eos-lip-balm